About the project

Visual identity design for a new company creating hand made silver jewelry – their style is modern with clean lines and organic shapes with colours based on those of a peacock.

The lettering of the visual identity is an adapted version of the typeface Bodoni. Adding droplet style terminals to the S and y added to the block print feel of the logo design. Creating similar ends to the peacock feather as the serifs finish also helped tie everything together.

Visual identity can be used in it’s original stacked version or inline version depending of the space available to use. It can also be use in mono (Black and white).

Adaptable Visual Identity


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