The structure of the site can be built up from a combination of approaches – relevance analysis of key word searches around what you do (what people are searching for) on the one hand, and what you want to tell people about on the other. Using this structure, an appropriate navigation can be set up which in turn helps determine the beginnings of the site’s overall look and feel. All of our design work is done not only to fit in with your brand’s visual identity, but also with usability in mind. Ease of use for text and image elements aid the user experience, so that’s what we aim for: simple and effective design and layout.