Social Media Marketing
One of the most high-profile online phenomena of recent years, social media have grown at an extraordinary rate, and have established themselves as platforms of such significant scale and influence that they need to be at the heart of any online brand strategy.
What are social media?
Social media are digital platforms (websites and mobile apps) that enable you to directly connect with your customers, offering them a quick, easy, direct, unpretentious and potentially free means of interacting with your company and your products or services. Many companies have learned the hard way that merely paying lip-service to social media will bring them few benefits and could in fact pose a number of risks. What’s the point of opening a Twitter account for your brand, for example, if you never tweet anything?
Similarly, a Facebook or a Pinterest page devoid of up-to-date content is more likely to frustrate customers than impress them. Part of the challenge is that companies recognise a need to establish a presence but are not sure how to incorporate the various tasks required into the current processes. This is where we can help.
Confused? Let us take care of it
Delegating social media projects to Refined Practice allows you to concentrate on what you do best. Setting up accounts is easy, of course, but accounts need to be active and relevant, and need to feature content that’s meaningful and interesting to your target customers. Feedback and queries received through these new channels have to be managed and responded to in a timely fashion.
Advertising opportunities too
Social media also offer cost-effective means of appealing to a wide audience via targeted advertising be it via Facebook Ads, advertising on Twitter or on the various other platforms. We can help ensure adverts are properly researched, prepared, targeted, and monitored.