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Refined Practice: presenting your brand online
We will give your brand the best possible online presence. Whether you already have a website and social media presence or currently only exist out there in the real world, we will take your existing brand and develop it into something rather special that will appeal to your present customers and attract new ones for years to come … More about Refined Practice
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The latest news from Refined Practice, sent around once a month.Projects
ChipsAway Cambridge
About the project
We worked with ChipsAway Cambridge to put together a search engine marketing campaign. Working with the team at ChipsAway, we …
CCL Online
About the project
Refined Practice’s consultants have been working with CCL Online since 2009. Work has included a rigorous “Understand Relevance, Enhance Content” project, …
News & Views
It’s All in the Edit – But Who’s Doing the Editing?
“Auto-Awesome” or “Auto-Warzone”? Who’s editing what you see on the web?
Visualising UK Ministerial Lobbying & “Buddying” Over Eight Months
Back in January 2013, the Guardian published a piece about a scheme (entitled “buddying”) that granted access to the heart of government to various multinational companies. It seemed like lobbying …
How We Made the Ministerial Lobbying & “Buddying” Visualisation
A discussion of some of the techniques we used and the technical bits’n’pieces behind the visualisation of over 6,000 meetings between 100 UK government ministers and over 3,500 organisations.