About Us

With over 25 years of combined experience working online, the Refined Practice team has expertise ranging from deep back-end technical skills to arts-oriented language and design.

How We Work

We focus on getting measurable improvements to your online presence up and running right from the get-go. To make that happen we work quickly to gain a good understanding of your goals, resources, skills, etc. and then straightaway move on to implementing a series of small projects, each of which can make a positive difference to your business.

From our bases in Switzerland and the UK and with access to an extensive network of professionals in a wide range of fields, we can provide all the capabilities needed to ensure that your online presence continues to enhance the value of your brand in your target markets. We work across different languages and cultures every day, so we have a great understanding of the issues this poses for your business and how best to tackle them online.

A Core Team of Two

Paul Ratcliffe – Development Consultant

Having worked in the web since the early days, Paul has an in-depth understanding of how to get things done online. Paul works with PHP on the server (particularly WordPress plugin and theme development) and excels at using HTML, CSS and Javascript to provide elegant, maintainable and fast front-end solutions. Paul also works in the fields of search engine optimisation (SEO) and online marketing via Google Ads. Paul is based just outside of Zurich, Switzerland.

Find Paul on LinkedIn

Colin Hall – Design Consultant

A Master of Design having studied Typography and Graphic Communication at The University of Reading, Colin has been involved in a broad range of design projects, from book publishing and print design to company brand creation and front-end web design. Working from South London in the UK, Colin is the creative engine behind the our work, vital to making your company and its brand identity look great online.

Find Colin on LinkedIn

Expert Resources

Where a project requires it, Refined Practice calls on their network of trusted third party experts to get the job done. Whether it’s content creation, social media management, translation or anything else your online presence needs, we can help.


You don’t need to take our word for it – see what our clients have to say about working with us.