Serif vs Sans-serif

Inspired by the infographic shown on, we thought we’d throw in our two pence worth on this topic. So … Which is better to use and when, serif type or sans-serif type? This debate that has raged in the minds of designers (and procrastinating students) for decades. Is there a winner in this war? […]

Tips for Choosing a Typeface

With as many typefaces as stars in the sky, how do you come to a decision of which typeface to use for your project? Here are some useful areas of thought that we would consider when starting to put design ideas together … Context – In what environment will the type be used? Will your chosen typeface […]