Astley Clarke

Astley Clarke

About the project
Over a period of two years Refined Practice’s Roland Dunn assisted Astley Clarke in restructuring and re-launching their website. During this time we improved visibility to search engines such as google, launched a US-focused section of …


CCL Online

CCL Online

About the project
Refined Practice’s consultants have been working with CCL Online since 2009. Work has included a rigorous “Understand Relevance, Enhance Content” project, this means that we analysed hundreds of thousands of search queries relating to both CCL …


ChipsAway Cambridge

ChipsAway Cambridge

About the project
We worked with ChipsAway Cambridge to put together a search engine marketing campaign. Working with the team at ChipsAway, we identified the key products and services to advertise that would give the best possible return …


Virgin Media

Virgin Media

About the project
Over an eighteen-month period Refined Practice’s consultants worked closely with internal content and technical teams, and external suppliers. Tasks and projects included optimisation of multiple channels, running workshops, executing competitor benchmarking activities, carrying out detailed “Understand Relevance and Enhance …


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