About the project

Over an eighteen-month period Refined Practice’s consultants worked closely with internal content and technical teams, and external suppliers. Tasks and projects included optimisation of multiple channels, running workshops, executing competitor benchmarking activities, carrying out detailed “Understand Relevance and Enhance Content” projects. Over one six month period search traffic to a particular channel grew by 30%.

What the client has to say…

“In what can be a confusing field, Roland always manages to distill his advice and strategies into easily communicable actions backed up by sound logic and evidence. This is aided by Roland’s strong holisitic understanding of online media and organisational challenges, not just SEO. Roland is always affable and helpful and I hope to work with him more in the future.”

Alex Luscombe, Product Development Manager, Online Technology & Platforms, Virgin Media.


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