About the project

Refined Practice’s consultants have been working with CCL Online since 2009. Work has included a rigorous “Understand Relevance, Enhance Content” project, this means that we analysed hundreds of thousands of search queries relating to both CCL and their top competitors and used the results to focus how the website was written and how it works. Along with this was the establishment of technical and content guidelines for which we worked closely with internal staff and external suppliers. Comparing the same three month period one year apart shows that generic natural search traffic increased by 33.74%.

What the client has to say…

“We’ve been working with Roland for a number of years now, he’s consistently provided us with detailed and rigorous advice, which has really helped. Thoroughly recommend him.”

Adrian Wood, Managing Director, CCL OnlineDecember 19th, 2012.


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