When providing web design services, our primary aim is to ensure that any new websites correctly convey our client’s brand, look beautiful and are highly usable to everyone regardless of how they access the site. Unlike some agencies, when we design websites we do so with accessibility and search engine optimisation (SEO) in mind from the start. All the websites we design are also tested on a large suite of desktop and mobile web browsers and assistive technologies to ensure usability (and great graphic design) on all intended platforms.

A Web Site to Fit You and Your Users

We know that not everyone has a massive budget for their online presence, so we always try and provide a web design that suits both your needs and your pocket. However, where the client’s funds permit, we strongly advise that before committing pen to paper (or should that be pixel to screen?) we carry out extensive user research to determine the language that your potential customers use when searching the web and the style of website that is most appropriate to your target demographic. This research then informs every aspect of the web design process, from the navigation structure of the site (known as the “Information Architecture” in the trade) through the graphic design to the content itself.

Where possible, we also like to include focus group sessions in the web design process and ensure that the site is subjected to usability testing. We believe this testing is best carried out after initial template design and expert input into usability and accessibility but before the web site is “signed off” by the customer. This gives us chance to incorporate feedback from users into the final design.

Launch and Beyond

After launch we don’t leave you in the lurch. We continue to monitor the performance of our clients’ websites through the use of tools such as Google Analytics, Webmasters Tools and Page Speed. If you don’t know what they are, don’t worry – you don’t have to. We’ll look after the technical side of things, suggesting tweaks and incremental refinements to your website you where needed and leaving you to focus on your business.

The Web Site Design Process in Detail

Diagram: Example Project Plan

The diagram above (click to enlarge) takes you through the web site design process that we like to use here at Refined Practice. You can learn about each step in the process in detail using the links on the right, or just dive straight in to Step 1: Strategy, Scoping and Specification »