About the project Leadership.is is a new leadership development consultancy run by Sytske Casimir. Sytske came to us needing a visual identity for her new brand along with business cards, letterheads and a website. We chose to use the typeface Brevia Light throughout this project as it is uncomplicated but has some interesting features and a […]

Fresh Perspectives

About the project Refined Practice created a visual identity design including a logo and colours to be used in the design of business cards, letterheads and a website. Fresh Perspectives wanted to present their new company with a consistent look which conveys authority without being boring. The design of the visual identity package was to focus on what […]


About the project Refined Practice partners created a visual identity design for a new part of the All Souls Clubhouse who help older people in Central London. Other than the colours needing to fit with existing Clubhouse branding, the brief was pretty open. The light blue is from the original branding of the clubhouse and […]

Snooty Ooty

About the project Visual identity design for a new company creating hand made silver jewelry – their style is modern with clean lines and organic shapes with colours based on those of a peacock. The lettering of the visual identity is an adapted version of the typeface Bodoni. Adding droplet style terminals to the S and […]

Romance of Rust

About the project Romance of Rust are in the classic car restoration business, repairing and restoring classic cars to their former glory. Forming a new business from the ashes of a former one it seemed appropriate to incorporate a phoenix somewhere. The brief was to design a logo which would fit with the heritage of car badge […]