Rich & Immersive 3D Experiences on Digital Devices. Coming Soon?

Rich 3D on Our Desktops, Mobiles and More If we assume that Moore’s Law keeps on applying, it would seem safe to think that the digital devices that we use – desktop, phones, TV’s, even fridges – will become ever more powerful. And, we can therefore assume that the experiences that we can have on […]

Serif vs Sans-serif

Inspired by the infographic shown on Urbanfonts.com, we thought we’d throw in our two pence worth on this topic. So … Which is better to use and when, serif type or sans-serif type? This debate that has raged in the minds of designers (and procrastinating students) for decades. Is there a winner in this war? […]

Designing with a grid

You may think that the layout of any particular design is purely left to the designers whim and, although some elements may be nicely aligned, mostly they are placed on the page or screen wherever the designer feels like it. In many cases you’d be right, but this is not how things should be … […]

Tips for Choosing a Typeface

With as many typefaces as stars in the sky, how do you come to a decision of which typeface to use for your project? Here are some useful areas of thought that we would consider when starting to put design ideas together … Context – In what environment will the type be used? Will your chosen typeface […]

Typo London 2012: Social

Back in October 2012 TYPO London happened. With a host of great speakers on a topic closely related to our line of work it seemed sensible to acquire some tickets and go along. Thankfully a friend, Peter Gregson, was speaking about the Listening Machine so tickets were found for free. Thanks Peter! Social Design Designers being social was the underlying […]

What is a brand and why put it online?

A brand is simply how your business is perceived by your customers. It is your company’s ethos or personality. It is what makes you different and hopefully better than your competition. What makes a good brand? A good brand is thus not simply an attractive logo to put on all your outgoing material, it comes […]