Back in January 2013, the Guardian published a piece about a scheme (entitled “buddying”) that granted access to the heart of government to various multinational companies. It seemed like lobbying on steroids, so I contacted one of the authors of the piece (James Ball) to find out what data the story was based upon…
A discussion of some of the techniques we used and the technical bits’n’pieces behind the visualisation of over 6,000 meetings between 100 UK government ministers and over 3,500 organisations.
Following on from our piece in this week’s Marketing Week we wanted to continue the discussion regarding creativity and experimentation, particularly relating to website content and how this can increase your number of visitors. Why Experiment? The use of data analysis and research using tools like Google Analytics and focus groups is an essential part […]
Product pages are absolutely key pages on an e-commerce site – these are the pages that can actually generate meaningful profit. Consequently, we want these pages to perform well in natural search.