Category: Articles and Opinion

Multiple Domains – Do You Need Them?

Posted on March 27, 2013 by Paul Ratcliffe

I’ve been having some discussion with fellow ceilidh band members about the usefulness or uselessness of buying multi domain names for the same site … i’d love to know the truth!

Content Marketing: Using Creativity to Build Links & Shares to E-Commerce Product Pages

Posted on March 21, 2013 by Roland Dunn

Product pages are absolutely key pages on an e-commerce site – these are the pages that can actually generate meaningful profit. Consequently, we want these pages to perform well in natural search.

Tips for Choosing a Typeface

Posted on March 19, 2013 by Colin Hall

With as many typefaces as stars in the sky, how do you come to a decision of which typeface to use for your project? Here are some useful areas of thought that we would consider when starting to put design ideas together … Context – In what environment will the type be used? Will your chosen typeface […]

Bounce rates seem relatively simple to understand, but more subtle questions can lurk beneath the surface. We dig into some of the issues involved Bounce Rates Firstly, what is a bounce? Very simply, someone visits a URL on your site (say from a search engine), does not visit any other URL, and then leaves to […]

This week Microsoft have been fined 561m Euro by the competition commission at the EU for failing to promote web browsers from other companies (such as Mozilla’s Firefox) to their users, thereby helping to ensure that their own Internet Explorer remains the most used browser. Deal with Europe’s Competition Commission: You might read this and […]

We’re all aware that we should protect our details online, but this week news has reached the BBC (other news outlets are available!) about a new kind of “hacking” run by “The Comment Group” from China. How does it work? Well, they email you from what looks like a trusted address (say, someone inside your […]

Typo London 2012: Social

Posted on February 12, 2013 by Colin Hall

Back in October 2012 TYPO London happened. With a host of great speakers on a topic closely related to our line of work it seemed sensible to acquire some tickets and go along. Thankfully a friend, Peter Gregson, was speaking about the Listening Machine so tickets were found for free. Thanks Peter! Social Design Designers being social was the underlying […]

We have recently been moving a lot of sites from some legacy servers onto the really rather fine Rackspace Cloud. Some of the sites are pretty big and sprawling, and a number of people have worked on them over the years. We use Subversion to manage our code, which makes things a heck of a […]

A recent paper by Dr Latanya Sweeney of Harvard seems to suggest that Google’s AdSense ad delivery network is guilty of racial discrimination when displaying ads (although it’s actually talking about AdWords). This has led to a whole bunch of articles appearing over the web today covering the original paper with varying degrees of accuracy and accusatory […]

Roland discusses how Google is choosing from all items of content on a page to construct search results, and discusses the implications for site owners. The Fall of Title and Meta Description Tags We recently build a website (http://www.peachproperty.de/) for the German arm of one of our clients, the Peach Property Group. Previously we’d also […]