What is caching and when should I use it?

Paul attempts to demystify what page caching is (in the context of WordPress plugins like W3 Total Cache, WP Super Cache and Quick Cache) and if you should be using it. I was involved in a discussion on the ‘WordPress Experts’ group on LinkedIn recently about which cache plugins people would recommend when using WordPress, […]

The User’s Eye View: Why should you care if Google knows what you do?

Have you ever known exactly what you’re looking for, exactly the company you’re after, only to type in numerous different increasingly more desperate phrases in to Google to not find what you want? I have, and it’s very, very annoying.  Nothing makes me less likely to use a company’s services than wasting my time before […]

30 Minutes to Refine Your Website

Simple, free techniques you can use to check on the performance of your website. No technical knowledge required, just a desire to make the best of your online presence.

Branding and Language: Dead Water

As Refined Practice’s resident linguist, I’d like to highlight the importance of good language in helping you make the most of your brand. If you’ve invested a great deal of time and money in creating the best possible website, brochure, Facebook page etc., it would be a shame to skimp when it comes to editing […]

Discussing Advanced Keyword Research at IonSearch, Leeds, April ’12

A few days after Brighton SEO, Roland will also be talking on an expert panel, “Killer Keyword Research” at another conference, ionsearch on April 18th 2012. The panel features people from various parts of the world of natural search consultancy (SEO), so the discussions should be interesting. Roland will particularly be interested in discussing how […]

SearchBots, Visualisation and More: Speaking at Brighton SEO April ’12

We’re delighted to announce that Roland Dunn will be speaking at Brighton SEO (in Brighton, UK – hence the name), giving a short talk into research into searchbots, what they do, and why it is important. For example, it is quite possible that Googlebot may not index all of your content. The talk will look […]