Following on from our piece in this week’s Marketing Week we wanted to continue the discussion regarding creativity and experimentation, particularly relating to website content and how this can increase your number of visitors. Why Experiment? The use of data analysis and research using tools like Google Analytics and focus groups is an essential part […]
Another year, and another trip to ionSearch, a web optimisation conference up in Leeds, UK. This time sadly a brief visit, just the Thursday and only the latter half of it. You can probably still get a sense of what’s been happening via the #ionsearch hash tag. Multi-lingual Sites and Geo-Location I only saw a […]
Product pages are absolutely key pages on an e-commerce site – these are the pages that can actually generate meaningful profit. Consequently, we want these pages to perform well in natural search.
A few days after Brighton SEO, Roland will also be talking on an expert panel, “Killer Keyword Research” at another conference, ionsearch on April 18th 2012. The panel features people from various parts of the world of natural search consultancy (SEO), so the discussions should be interesting. Roland will particularly be interested in discussing how […]
We’re delighted to announce that Roland Dunn will be speaking at Brighton SEO (in Brighton, UK – hence the name), giving a short talk into research into searchbots, what they do, and why it is important. For example, it is quite possible that Googlebot may not index all of your content. The talk will look […]
A brand is simply how your business is perceived by your customers. It is your company’s ethos or personality. It is what makes you different and hopefully better than your competition. What makes a good brand? A good brand is thus not simply an attractive logo to put on all your outgoing material, it comes […]