Experiment and Create To Build a Healthier Online Brand

Marketing Week

Following on from our piece in this week’s Marketing Week we wanted to continue the discussion regarding creativity and experimentation, particularly relating to website content and how this can increase your number of visitors.
Why Experiment?
The use of data analysis …

Brief Trip to ionSearch 2013: Geo-location, E-Commerce and More

ion search

Another year, and another trip to ionSearch, a web optimisation conference up in Leeds, UK. This time sadly a brief visit, just the Thursday and only the latter half of it. You can probably still get a sense of …

Content Marketing: Using Creativity to Build Links & Shares to E-Commerce Product Pages

Stand out from the crowd

Product pages are absolutely key pages on an e-commerce site – these are the pages that can actually generate meaningful profit. Consequently, we want these pages to perform well in natural search.

Discussing Advanced Keyword Research at IonSearch, Leeds, April ’12

I'm speaking at ionSearch Advanced Search Marketing Conference. 18th April, Leeds

A few days after Brighton SEO, Roland will also be talking on an expert panel, “Killer Keyword Research” at another conference, ionsearch on April 18th …

SearchBots, Visualisation and More: Speaking at Brighton SEO April ’12

Speaking at Brighton SEO

We’re delighted to announce that Roland Dunn will be speaking at Brighton SEO (in Brighton, UK – hence the name), giving a short talk into research into searchbots, what they do, …

What is a brand and why put it online?

lego men

A brand is simply how your business is perceived by your customers. It is your company’s ethos or personality. It is what makes you different and hopefully better than your competition.
What makes a good brand?
A good brand is thus not …

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