Experiment and Create To Build a Healthier Online Brand

Following on from our piece in this week’s Marketing Week we wanted to continue the discussion regarding creativity and experimentation, particularly relating to website content and how this can increase your number of visitors. Why Experiment? The use of data analysis and research using tools like Google Analytics and focus groups is an essential part […]

Brief Trip to ionSearch 2013: Geo-location, E-Commerce and More

Another year, and another trip to ionSearch, a web optimisation conference up in Leeds, UK. This time sadly a brief visit, just the Thursday and only the latter half of it. You can probably still get a sense of what’s been happening via the #ionsearch hash tag. Multi-lingual Sites and Geo-Location I only saw a […]

Multiple Domains – Do You Need Them?

I’ve been having some discussion with fellow ceilidh band members about the usefulness or uselessness of buying multi domain names for the same site … i’d love to know the truth!

Unravelling the Mysteries of Bounce Rates, Time on Site & Conversions

Bounce rates seem relatively simple to understand, but more subtle questions can lurk beneath the surface. We dig into some of the issues involved Bounce Rates Firstly, what is a bounce? Very simply, someone visits a URL on your site (say from a search engine), does not visit any other URL, and then leaves to […]

Is Google’s AdWords Guilty of Racial Profiling? No, not really…

A recent paper by Dr Latanya Sweeney of Harvard seems to suggest that Google’s AdSense ad delivery network is guilty of racial discrimination when displaying ads (although it’s actually talking about AdWords). This has led to a whole bunch of articles appearing over the web today covering the original paper with varying degrees of accuracy and accusatory […]

How Google is Using Multiple Elements of a Page to Construct Search Results

Roland discusses how Google is choosing from all items of content on a page to construct search results, and discusses the implications for site owners. The Fall of Title and Meta Description Tags We recently build a website (http://www.peachproperty.de/) for the German arm of one of our clients, the Peach Property Group. Previously we’d also […]

30 Minutes to Refine Your Website

Simple, free techniques you can use to check on the performance of your website. No technical knowledge required, just a desire to make the best of your online presence.