News & Views

Branding and Language: Dead Water

As Refined Practice’s resident linguist, I’d like to highlight the importance of good language in helping you make the most of your brand. If you’ve invested a great deal of time and money in creating the best possible website, brochure, Facebook page etc., it would be a shame to skimp when it comes to editing […]

Discussing Advanced Keyword Research at IonSearch, Leeds, April ’12

A few days after Brighton SEO, Roland will also be talking on an expert panel, “Killer Keyword Research” at another conference, ionsearch on April 18th 2012. The panel features people from various parts of the world of natural search consultancy (SEO), so the discussions should be interesting. Roland will particularly be interested in discussing how […]

SearchBots, Visualisation and More: Speaking at Brighton SEO April ’12

We’re delighted to announce that Roland Dunn will be speaking at Brighton SEO (in Brighton, UK – hence the name), giving a short talk into research into searchbots, what they do, and why it is important. For example, it is quite possible that Googlebot may not index all of your content. The talk will look […]

What is a brand and why put it online?

A brand is simply how your business is perceived by your customers. It is your company’s ethos or personality. It is what makes you different and hopefully better than your competition. What makes a good brand? A good brand is thus not simply an attractive logo to put on all your outgoing material, it comes […]