Jane Goodall’s Roots & Shoots UK

About the project Refined Practice’s consultants have been working with the Jane Goodall Institute (JGI) in the UK for a number of years to help promote and run the Roots & Shoots educational programme for young people. We worked with JGI to develop an online strategy for the programme based around a website where subscribed […]

Student Investor

About the project Student Investor Challenge was the UK’s premier investment game for students attracting over 30,000 entrants a year. Refined Practice’s partners ran the online phase of the challenge from 2003 until it was closed in 2020. The website demonstrated deep integration with third party information providers and involves the management of vast amounts of […]


About the project Refined Practice’s consultants have worked with leading UK charity Whizz-Kidz since 2009. We helped them to move their website to an easy to use WordPress platform, making it simple for them to update the content and post news stories themselves. Since then we’ve continued to host and support the site on our […]

Astley Clarke

About the project Over a period of two years Refined Practice’s Roland Dunn assisted Astley Clarke in restructuring and re-launching their website. During this time we improved visibility to search engines such as google, launched a US-focused section of the site and ran workshops for internal staff. What the client has to say… “Roland was […]

Virgin Media

About the project Over an eighteen-month period Refined Practice’s consultants worked closely with internal content and technical teams, and external suppliers. Tasks and projects included optimisation of multiple channels, running workshops, executing competitor benchmarking activities, carrying out detailed “Understand Relevance and Enhance Content” projects. Over one six month period search traffic to a particular channel grew […]

CCL Online

About the project Refined Practice’s consultants have been working with CCL Online since 2009. Work has included a rigorous “Understand Relevance, Enhance Content” project, this means that we analysed hundreds of thousands of search queries relating to both CCL and their top competitors and used the results to focus how the website was written and […]